It is our human inclination to want to look good. Our desire to impress keeps the fashion industry alive, it also motivates many of us to work or study hard, and there are billions of dollars to be made from our desperation to look visibly fit and healthy. So, it should come as no surprise that as algorithms hold more and more sway over decision-making and the conferral of status (e.g. via credit or hiring decisions), many of us are keen to put our best foot forward and play into their discernible preferences. 

This is certainly true of those in business, as discovered by the authors of the working paper How to Talk When A Machine is Listening: Corporate Disclosure in the Age of AI. An article posted by the National Bureau of Economic Research describes the study’s findings:

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