This article by Fiona J McEvoy (YouTheData.com) was originally posted on All Turtles.
The dramatic failures of Google Glass and Snapchat Spectacles demonstrated the countless challenges faced by wearable technologies. Beyond the ubiquitous activity trackers and smartwatches, wearable consumer products have yet to yield a mass-market success. Though the idea of wearable tech and human-technology synergy still gets marketers excited, product designers have yet to hit upon a breakout device that will prove as popular and indispensable as blue jeans. Still, the allure of developing such a product remains irresistible.
YouTheData.com is delighted to feature a guest post by John Gray, the co-founder of MentionMapp Analytics. John is a media researcher and entrepreneur exploring how issues like the spread of misinformation, and the exploitation of personal privacy are eroding trust in our social institutions and discourse. He’s written numerous case studies and has co-authored “The Ecosystem of Fake: Bots, Information and Distorted Realities.”
“It’s the bad people with bad intent that’s causing the problem, not technology” – Shane Luke, Sr. Director of Digital Innovation, Nike
We exude data, like the sweat that streams off our skin. It’s the norm. Just as another new normal is the news of the latest PR tour by data breach apologists full like empty promises of “we’ll do better”. Like the soles of an ultra-marathoners shoes, the cliched technocratic mind-set of “moving fast, breaking things” and “asking for forgiveness rather than permission”, is beginning to wear thin.
We accept the devices in our pockets, and on our wrists, feet, and even our faces are communicating data. Yet the data they produce becomes a target for bad-actors. As technology weaves deeper into what we wear, there’s more to our fashion statements than meets the eye.