In his online Masterclass on the art of writing, renowned journalist Malcolm Gladwell explains the shortcomings of Google when it comes to research and discovery. “The very thing that makes you love Google is why Google is not that useful“, he chirps. To Gladwell, a Google search is but a dead-end when a true researcher wants to be led “somewhere new and unexpected“.
In juxtaposition to Google’s search engine stands ye olde library, which Gladwell calls the “physical version of the internet” (sans some of the more sophisticated smut…). In a library — should it be required — guidance is on-hand in the form of a librarian, and unlike the internet there is a delightful order to things that the writer likens to a good conversation. Discovery can be as simple as finding what books surround the book that inspired you…and following the trail. Gladwell elucidates: “The book that’s right next to the book is the book that’s most like it, and then the book that’s right next to that one is a little bit different, and by the time you get ten books away you’re getting into a book that’s in the same general area but even more different.”
There is something altogether more natural and relational about uncovering the new — and the forgotten — in the context of a library or a conversation. Hidden gems lay undisturbed, unlike popularity-ranked internet search results that spew out the obvious and the familiar.
Of course, you’ve heard this story many, many times before. An older woman looking for love and companionship meets a predator posing as a lonely heart, only to be duped out of thousands of dollars. Sometimes these cases can be frustrating, and leave us asking how the victim missed all of the glaring red flags.
“GPT-3 is not a mind, but it is also not entirely a machine. It’s something else: a statistically abstracted representation of the contents of millions of minds, as expressed in their writing.”
Regini Rini, Philosopher
In recent years, the AI circus really has come to town and we’ve been treated to a veritable parade of technical aberrations seeking to dazzle us with their human-like intelligence. Many of these sideshows have been “embodied” AI, where the physical form usually functions as a cunning disguise for a clunky, pre-programmed bot. Like the world’s first “AI anchor”, launched by a Chinese TV network and — how could we ever forget — Sophia, Saudi Arabia’s first robotic citizen.
But last month there was a furore around something altogether more serious. A system The Verge called, “an invention that could end up defining the decade to come.” It’s name is GPT-3, and it could certainly make our future a lot more complicated.
So, what is all the fuss about? And how might this supposed tectonic shift in technological development change the lives of the rest of us ?
“What’s Hecuba to him, or he to Hecuba, That he should weep for her?”
The close of Act II Scene ii, and Hamlet questions how the performers in a play about the siege of Troy are able to convey such emotion – feel such empathy – for the stranger queen of an ancient city.
The construct here is complex. A play within a play, sparking a key moment of introspection, and ultimately self doubt. It is no coincidence that in this same work we find perhaps the earliest use of the term “my mind’s eye,” heralding a shift in theatrical focus from traditions of enacted disputes, lovers passions, and farce, to more a more nuanced kind of drama that issues from psychological turmoil.
Hamlet is generally considered to be a work of creative genius. For many laboring in the creative arts, works like this and those in its broader category serve as aspirational benchmarks. Indelible reminders of the brilliant outlands of human creativity.
Now, for the first time in our history, humans have a rival in deliberate acts of aesthetic creation. In the midst of the avalanche of artificial intelligence hype comes a new promise – creative AI; here to relieve us of burdensome tasks including musical, literary, and artistic composition.