Here Are Five Reasons Consumers Won’t Buy Your Smart Home Device

This blog was originally posted on the Hill + Knowlton Strategies website.

This image has an empty alt attribute; its file name is Hl3QN85Gk5yd72A0J5GBI-kZ9DeAyDBAHOEFcMaTu5pXWXBpxdN16bgst-RwRs7O_2Nl3p3OGmi_Tv62ecEZ1cgEriJyW-SSJTG7IgA2IEZsIvzhKVGR4TtZiqBZE0qKNwGc-lBH
The Aware Home

In 2000, a group of researchers at Georgia Tech launched a project they called “The Aware Home.” The collective of computer scientists and engineers built a three-story experimental home with the intent of producing an environment that was “capable of knowing information about itself and the whereabouts and activities of its inhabitants.” The team installed a vast network of “context aware sensors” throughout the house and on wearable computers worn by the home’s occupants. The hope was to establish an entirely new domain of knowledge — one that would create efficiencies in home management, improve health and well-being, and provide support for groups like the elderly.

Continue reading