YouTheData.com is delighted to feature a two-part guest post by Andrew Sears. Andrew is passionate about emerging technologies and the future we’re building with them. He’s driven innovation at companies like IBM, IDEO, and Genesis Mining with a focus on AI, cloud, and blockchain products. He serves as an Advisor at All Tech is Human and will complete his MBA at Duke University in 2020. You can keep up with his work at andrew-sears.com.
“Ideate.” “Prototype.” “Iterate.” “Empathize.” These words have become mainstays in the modern tech product team’s vocabulary, thanks in part to human-centered design.
Human-centered design is an approach to product design that is based on building empathy with the people who will be using the product. The assumption is that, by understanding the needs, preferences, and desires of the end user, the product team can build a product that customers will find both useful and easy to use. Within this mindset, great products are those that integrate seamlessly into the user’s life and help them to accomplish tasks more efficiently.