Dig out your tinfoil hat! Consumer neurotech is here to stay – and it needs more scrutiny

“Thoughts are free and subject to no rule. On them rests the freedom of man, and they tower above the light of nature”

Philippus Aureolus Paracelsus (1493-1541)

This week, Facebook Reality Labs revealed the latest piece of hardware gadgetry that it hopes will introduce eager consumers to a new world of augmented and mixed reality. The wristband is a type of technology known as a neural — or brain-computer — interface, and can read the electrical nerve signals our brain sends to our muscles and interpret them as instructions.

In other words, you don’t have to move. You can just *think* your movements.

You’d be forgiven for wondering if we’ve evolved too far..

A jazzy, high production video features grinning young San Francisco-type execs describing this new, immersive experience. They’ve invented it, and they’ll be damned if they aren’t going to foist it upon us.  “The wrist is a great starting point for us technologically,” one chirps, “because it opens up new and dynamic forms of control.” Quite. 

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The Evolution of Human-Centered Tech @ Last Month’s CES 2020

An edited version of this article appeared on the H+K Strategies website earlier this month. File:Ces-consumer-electronics-show-las-vegas-greg-bulla.jpg

The dust has now settled after the madness of the world’s biggest annual tech fest, the Consumer Electronics Show (CES) in Las Vegas, NV. Since the show’s kick-off in early January, a parade of weird and wonderful new devices have dominated tech news and bylines; from lab produced pork to RollBot, Charmin’s robotic savior for those “stranded on the commode without a roll.”

The event itself really isn’t for the faint-hearted. It’s easy to feel overwhelmed by the sheer volume of companies vying to embed their (often ridiculous) tech gadgetry into our lives – both at work and at play. There is, of course, lots of money to be made from finding that elusive sweet spot; the point at which problem-solving, convenience, and affordability converge.

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Silicon Valley’s Brain-Meddling: A New Frontier For Tech Gadgetry

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Introducing his students to the study of the human brain Jeff Lichtman, a Harvard Professor of Molecular and Cellular Biology, once asked: “If understanding everything you need to know about the brain was a mile, how far have we walked?”. He received answers like ‘three-quarters of a mile’, ‘half a mile’, and ‘a quarter of a mile’.

The professor’s response?: “I think about three inches.” 

Last month, Lichtman’s quip made it into the pages of a new report by the Royal Society which examines the prospects for neural (or “brain-computer”) interfaces, a hot research area that has seen billions of dollars of funding plunged into it over the last few years, and not without cause. It is projected that the worldwide market for neurotech products – defined as “the application of electronics and engineering to the human nervous system” – will reach as much as $13.3 billion by 2022

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