An edited version of this article appeared on the H+K Strategies website earlier this month.
The dust has now settled after the madness of the world’s biggest annual tech fest, the Consumer Electronics Show (CES) in Las Vegas, NV. Since the show’s kick-off in early January, a parade of weird and wonderful new devices have dominated tech news and bylines; from lab produced pork to RollBot, Charmin’s robotic savior for those “stranded on the commode without a roll.”
The event itself really isn’t for the faint-hearted. It’s easy to feel overwhelmed by the sheer volume of companies vying to embed their (often ridiculous) tech gadgetry into our lives – both at work and at play. There is, of course, lots of money to be made from finding that elusive sweet spot; the point at which problem-solving, convenience, and affordability converge.
This year kicked off with a new interview featured on neuromarketing blog Pop Neuro – check it out here.
Introducing his students to the study of the human brain Jeff Lichtman, a Harvard Professor of Molecular and Cellular Biology, once asked: “If understanding everything you need to know about the brain was a mile, how far have we walked?”. He received answers like ‘three-quarters of a mile’, ‘half a mile’, and ‘a quarter of a mile’.
The professor’s response?: “I think about three inches.”
Last month, Lichtman’s quip made it into the pages of a new report by the Royal Society which examines the prospects for neural (or “brain-computer”) interfaces, a hot research area that has seen billions of dollars of funding plunged into it over the last few years, and not without cause. It is projected that the worldwide market for neurotech products – defined as “the application of electronics and engineering to the human nervous system” – will reach as much as $13.3 billion by 2022.