The beginnings of the internet seem so long ago to those of us who lived through them. Hours spent trawling through pre-Google search results, which often ranged from the useless to the bizarre. Blindly researching gifts and listening to music, sans intelligently selected recommendations. Checking social media accounts of our own volition, rather than through prompting from “notifications”.
Then the world began to change.
Under the banner of convenience, clever algorithms started to adapt both to our interests and – critically – the interests of commercial entities. We saw (or rather didn’t see) the covert introduction of the digital “nudges” that now regularly play upon our cognitive blind spots, and work to “guide” our decision-making. Continue reading